You may have seen the commercials on television advertising McDonald’s newest product, specialty coffees. That’s right, the fast food giant has added McCafé Coffees to the menu and has chosen Austin as its first Texas Market for the launch of its exciting new concept. Target demographics such as education, age and affluence made Austin the perfect choice.
Beginning September 1st McDonald’s will offer new choices that include lattes, espressos and mochas. What’s even more exciting is the promotional effort behind the launch. Beginning September 8th the fast food chain will offer its patrons free McCafé coffee each Monday from September through November.