If you have been in Austin for more than half an hour, you may have seen a car (or two), driving around with a peculiar phrase on a bumper sticker, or a local resident sporting the same motto on a t-shirt: “Keep Austin Weird.” So what exactly does that mean and why is it so popular?
Keep Austin Weird is defined as “a collaborative fission of coordinated individualism,” and it is a local movement (so to speak) whose efforts are to maintain the free-spirited, bohemian character of old Austin, through support of locally owned businesses. The Keep Austin Weird collaboration comes complete with the aforementioned bumper stickers, t-shirts, hats, even it’s very own festival! Each year Austin’s weird gather at the Keep Austin Weird Festival and 5K. In the spirit of the collaboration the 5K features runners and walkers (along with their leashed dogs) in full costume. Throughout the festival patron can enjoy food from local vendors and music by local artists.