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| FOR IMMEDIATE RELEASE |
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EDITORIAL CONTACTS |
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| Leigh Ann Prewitt (512) 502-8900 x116 laprewitt@homecity.com |
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WEBSITE: |
http://www.homecity.com |
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REAL ESTATE INNOVATOR DEBUTS NEXT-GENERATION WEBSITE IN AUSTIN |
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AUSTIN, Texas – June 15, 2001 – Austin based, full-service real estate broker, HomeCity, Inc., announced today the successful launch of the Internet’s most innovative and comprehensive real estate website. A model for HomeCity’s national roll-out, the Austin website is the nation’s first to feature virtual tours and aerial photographs of every home exceeding the average price in a metropolitan market. HomeCity’s stunning visuals and powerful search engine provide homebuyers with a unique opportunity to explore, in-depth, Austin’s neighborhoods, schools, and communities as they look for a new home. By combining the industry’s leading website with top-tier real estate agents, HomeCity delivers the most comprehensive set of online and traditional real estate services for relocating homebuyers in the industry.
“Buying a home is a very personal, visual experience,” says HomeCity founder, President and CEO, David Rubin. “Yet, as we reviewed real estate website after website, we found them clumsy, inefficient, and devoid of visual content – relying solely on the same old text-based MLS data rather than delivering a visual experience through aerial photographs and virtual tours.” In addition to introducing visitors to the key communities within the city, HomeCity gives visitors a feel for the local flavor of each area. As clients familiarize themselves with the city – learning about commute times, the location, reputation and performance of neighborhood schools, nightlife, and recreational options – HomeCity's virtual Area Advisor helps registered users quickly narrow the scope of their home search based on a customized analysis of their personal preferences and lifestyle. Saving countless hours of research, the virtual Advisor indicates how well any given area may (or may not) fit a client's needs from a perspective only an insider can provide, as well as, giving real time property availability and pricing information for each area. “Focusing the creation of HomeCity around the dynamic relocation marketplace,” Rubin continues, “our goal was to build the ultimate website to serve busy, time-pressed homebuyers. To achieve this goal, we combined the power of the Internet with digital photography and Geographic Information Systems to allow our clients to fully explore all the HomeCity areas, communities, homes, and lots remotely and from the comfort of their home or office.” “With our Austin launch we have achieved this goal,” Rubin reflects. Fueling HomeCity’s reputation as one of Austin’s leading relocation experts is the unprecedented property, area and community insight available to the out-of-town homebuyer. Thousands of zoomable aerial and map views overlaid with property lines, slide shows, and high-impact virtual tours allow visual assessment of property characteristics quickly, from a distance, and in ways never before possible. About HomeCity HomeCity’s combination of proprietary, patent pending technology, detailed content, and experienced and locally knowledgeable agents delivers the ultimate home buying experience for relocation homebuyers. Founded in February 2000 by start-up veteran, David Rubin, HomeCity is privately held. Initial capitalization was provided by individual investors and Castletop Capital, a leading venture capital firm co-founded by Mort Topfer, the former Vice Chairman of Dell Computer Corporation, Alan Topfer, and Richard Topfer. |
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